I have been employed in the SEO sell for almost 5 years now. For some I’m just a young pup, but I must the results we obtain from my SEO campaigns speak for their own reasons.
When you work in seo of SEO you often network with SEO professionals and stay tuned using the latest SEO waves or updates from Google. You also communicate with other SEO experts in the forums and blogs.
I would like to express my concern with the quantity of complexity included with the topic of SEO. About 80% of knowledge on SEO available is too deep and complicated, by having an awful large amount of opinions.
Like any technology or methodology, individuals are trying to find usability. They need a thing that works, creates an impact or is important. This same concept applies to SEO.
Employing a technology requires sticking with the basics of this technology. If you dig through the a large number of available “sources” it is possible to usually locate the real source, and this is the information and method you ought to use when working out how to pull off it. This is actually the right way to find out and apply anything.
I have found it amazing how some SEO experts throw their opinions from their high-powered blogs, simply to confuse another thousand SEO experts.
It’s very laughable to view, plus it goes like this:
SEO Expert Joe, has to get “green carrots” onpage 1 of Google to get a client.
He is taking care of it for months, bookmarking, social networks, links etc.
After 2-3 months he needs a step back and looks at his visitor and keyword stats. Very little change, he just isn’t obtaining the results and his client is starting to wonder.
Suddenly he realizes that a cool video on the internet may boost things up and get’s this produced a web-based.
The following week “green carrots” is onpage 1! It is great, it worked as well as the client is all happy.
After sitting back relaxed and searching at his results, he suddenly knows that he never optimised the content of his page with sufficient keywords. Oops. He only mentioned “green carrots” once and still had a first page result. This strikes him as strange also it appears to violate everything he discovered page optimisation in SEO.
What are the results next is interesting. The SEO expert decides this can be valuable information and experience. He has just seen these new search rule in play, which needs to be given to anyone doing SEO:
“Google is no longer giving any value to keyword density. This plays no part in SEO.”
He writes a pleasant 1000 word article regarding it websites as bad his experience, is extremely absolutely clear on his findings. He even makes a jab at Google about no mentioning it to anyone. Now he has kudos to find this out before other people.
This really is frustrating for anybody who wants to discover the subject of SEO as well as old-fashioned SEO professionals.And is also due to this short-sightedness how the web is full of millions of pages about SEO which may be much better based in the trash.
Now don’t misunderstand me, I’m not really discussing the countless very beneficial articles, digests and tutorials out there which can do a lot an seo expert wales to get his job done faster. What i’m saying is those individuals who create their own interpretations of what is an exceptionally precise and logical technology – SEO.
Adding confusion towards the subject
I have a real example of this. A week ago I just read and article from the “leading SEO source”, Seomoz. In their article The fundamentals of Internet search engine Friendly Design and Development, they state loud and bold that:
“Keyword density is, without a doubt, Not just a a part of modern web search engine results positioning algorithms for that simple reason that it provides far worse results than a great many other, more advanced types of keyword analysis.”
A significant statement! Who’s your source? They referenced Dr. Edel Garcia’s seminal work with the subject – The Keyword Density of Non-Sense. Should you proceed through this source’s article, Dr. Edel Garcia tries to break up the mathematical equation of keyword density improving search results plus the ends supposedly proves it couldn’t be true.
The final statement in Seomoz’s comment on keyword density is amusing.
“Dr. Garcia’s background in information retrieval and the mathematical proofs should debunk any notion that keyword density may be used to help “optimize” a webpage for much better rankings. However, this same document illustrates the unfortunate truth about keyword optimization – without access to an international index of webpages (to calculate term weight) along with a representative corpus with the Internet’s collected documents (to aid build a semantic library), we now have little opportunity to create formulas that might be great for true optimization.”
Exactly what does this all mean? To sum up, Seomoz told its a large number of followers that “Keyword density does not have any PART in SEO”. Then they say at the conclusion that they don’t have access to enough search engine results (Google’s database) to fully validate it. Huh? Why mention it then?
The way to simplify SEO
About the opposite side of the story, there are lots of intelligent SEO professionals who work from your way to obtain SEO itself rather than deviate. They are several of the finest SEO companies and SEO experts in the world.
So back to the idea, the simple question lingering upon us now’s, “Who will be the source?”.
Let us take a glance shall we?
Who decides what ranks well?
Who decides in case your content is good?
Who decides if the keywords match what folks are searching for?
Who determines if the external link has authority or value?
he answer is easy: Google.
The interesting thing that i found when they talk with other SEO professionals is because they prefer to follow other experts because of their portfolios, attractive articles along with other appeal factors.
But, in order to enter into the nitty-gritty from it all, you best bet is to return to source.
Matt Cutts from Google’s Search Team provides countless videos, articles and updates to help keep SEO experts just like you from falling into the dark pit of failed websites.
Google wants quality, they want results plus they desire a great consumer experience. In order to they will accomplish this is becoming SEO companies and their individual staff to understand what their vision can be as well as the way they work.
Just last week a young SEO company working in london contacted us to take over two failing SEO campaigns these folks were running. They’d gotten themselves into all sorts of odd-ball SEO practices and were, of course, failing.
Our Campaign Manager simply referred these phones the applicable Google articles on SEO and website quality guidelines and they are now back in line.
When you run into “new and exciting SEO information”, take the time to verify it using the multiple resource websites offered by Google. Don’t just begin and trust everything another blogger wrote. It may or might not be true, but it is a message at stake being an SEO professional.